IPL 2023 Sponsorship Struggles for Disney-Star and Viacom18: IPL LIVE
With IPL16’s opening match just six days away, IPL 2023 live Broadcasters: Disney-Star, and Viacom18 are struggling to sell around 30% of their sponsorship inventory. The market slowdown has caused startups to opt out of IPL 2023, but negotiations for ad spots continue.
Several Consumer Internet Companies Opt Out of IPL 2023
According to an ET report, many consumer internet companies, including Byjuy’s and Unacademy, have decided to skip IPL 2023. PhonePe, Amazon Prime, Pristyn Care, Zepto, Niyo, and Spotify are also among those giving IPL 16 a miss. Although Ather Energy won’t be a broadcast sponsor, it will continue its partnership with Gujarat Titans, the defending champions.
Companies that are skipping IPL 2023
- PhonePe
- Amazon Prime
- Pristine Care
- Zepto
- Niyo
- Spotify
- Meesho
- Cars24
Hopes Remain for Disney-Star and Viacom18 to Fill Unsold IPL 2023 Sponsorship Slots
While there are still six days left, startups and new unicorns keeping a check on their ad spending may cause both Disney-Star and Viacom18 to struggle to fill the remaining 30% of sponsorship slots. However, there is still hope that they can reach the 100% mark or even oversell. As previously reported by InsideSport, Disney-Star has secured 11 sponsors and 60 ad spots for IPL 2023’s live broadcast.
Disney-Star IPL 2023 Sponsors
- Dream11
- Airtel
- Asian Paints
- Coca Cola
- PepsiCo
- Tata Group
- Swiggy
- Mondelez
Viacom18 Secures 13 Sponsors for IPL 2023 Live Streaming on JioCinema
Viacom18, Star’s competitor, has secured 13 sponsors for IPL 2023’s live streaming on JioCinema. Notably, this will be the first time that IPL will be available for free on JioCinema.
- Dream11
- Parle Agro
- ET Money
- TVS
- Puma
- Mondelez
- ITC
- PepsiCo
- Kamla Pasand
- Castrol
- UltraTech Cement
Despite the struggles faced by Disney-Star and Viacom18 in securing IPL 2023 sponsorships, the BCCI is unaffected. The Indian board has not seen any loss in revenue from central sponsors, as the Saudi Tourism Authority has replaced Unacademy.
Check the Live Update of IPL 2023
| Company name | Sponsorship details | Estimated Annual value (US$) |
| Tata | Title sponsor | $40.5M |
| Dream11 | Official Partner | TBC |
| Cred | Official Partner | TBC |
| Upstox | Official Partner | $5.5M |
| Swiggy Instamart | Official Partner | $6.6M |
| RuPay | Official Partner | $9M |
| Saudi Tourism Authority | Official Partner | $7.25M |
| Aramco | Orange Cap and Purple Cap Partner | $7.8M |
| Paytm | Umpire Partner | $3.4M |
| Ceat | Strategic Timeout Partner | $2.4M |
IPL 2022 Saw Startup Boom in Sponsorships, but IPL 2023 is Different
IPL 2022 saw a thriving startup boom despite the Covid-19 pandemic, with Disney-Star securing 14 sponsors and 8 out of 14 being startups. Furthermore, 12 out of 18 advertisers for ad spots were also startups, including Dream11, Cred, and Tata Neu. Even IPL franchises benefited, with 40 startups sponsoring multiple teams. However, IPL 2023 will be different with the absence of cryptocurrency exchanges such as CoinDCX, CoinSwitch, and WazirX, as the BCCI has banned all related advertisers and sponsors.
